Website 5 Week Kickstart Program

Preliminary Site Analysis Study
Our site analysis study provides a quick, up-front, but in-depth focus on your top-level web pages - the ones that will be most decisive in framing your customers' opinions, trust, and targeted interest in your site. We validate your site's top-level pages against our compiled set of over 100 industry-level heuristics and benchmarks, organized into an orderly set of six analysis sectors.
Deliverables: Site Analysis Survey Report - observations and recommendations on each of four primary areas of analysis: Ease of Navigation, Complexity and Depth, Adherence to Theme(s), and Content and Subject Area Assessment

Tracking Software License Acquisition and Setup
We will install NetTracker 5.5 Professional software specifically for your website and setup for ongoing campaign and normal traffic analysis.
Deliverables: $699 one year license for NetTracker 5.5 and setup services to install and initially configure for tracking your key site activities.

Site Traffic Monitoring and Analysis
We not only help you plan and implement your marketing campaign strategies, we immediately set up a full-scale click stream tracking operation that delivers up-to-the-minute online details about your results - available to you on a 24/7 basis. However, we don't stop there, as many of our competitors do - rather, we analyze your results and deliver systematic, insightful, and highly organized management reports along areas like planned vs. actual path analysis, exit analysis, campaign analysis, and referral source analysis. In other words, we take the pulse constantly of how well your marketing dollars are performing, how well your site is performing, and where opportunities for improvement may exist.

Site Adjustment Recommendations
Once we begin actively tracking your customers' online actions, we can analyze those actions against your planned site paths and marketing goals. We can then make preliminary recommendations about where your site may need improvement to better maximize your marketing expenditures and your overall site competitive position. We deliver an easy-to-understand, focused discussion report that points to probable key areas your site may need adjustment in areas such as usability, copy, navigation, and layout. Of course, we corroborate this report with our earlier reported results in our Site Analysis Study and our Tracking Analysis Report.
Thus, you have a lot more ammunition to assist you in converting and retaining future traffic than most of your competitors will have at this stage.

Focused Redesign Planning and Coordination
Once we deliver our Site Adjustment Recommendations Study and you've had a chance to review and consider it, we are ready, as you will be, to begin planning an organized team-based redesign study of target site areas. Note that this is an integrated approach where we will work side-by-side with your delegated representatives and cognizant staff. The goal of this will be to deliver a Site Enhancement Specification report, complete with proposed page mock-ups and page-behavior descriptions.