The guys over at DoublePositive have welcomed the riddance of “Voice Broadcasting.” My guess is that a lot of mortgage, debt, and loan modification industry folks were using this type of marketing strategy. So, what do you think?
Is this a necessary consumer protection or a frivolous political ban on an efficient marketing technique?
This is what DoublePositive had to say:
I remember when we started DoublePositive, Fax Blasting was very popular. I was competing against so called marketing companies that were selling Fax Blasted (Junk Fax) Leads. Once the government started to take action and send out fines with cease and desist orders that all changed pretty quickly. The so called competitors that were selling leads via junk fax had to go into a different form of shady marketing or just shut down completely. Then all of a sudden this voice broadcasting thing starting growing and growing and growing. You get the point.
Look…. its dirt cheap, easy to host and companies have made tons of money doing it. But it’s wrong! It’s not a true expression of interest and finally the government has put their foot down once again.
DoublePositive is turning this into an opportunity for hot transfer business. It might be a good option, especially for your aged leads. You should sign-up and see:
No more Voice Broadcasting, Are you compliant?
Wednesday, May 20th @ 2PM EST.
No more cold calling, no more fax blasting, no more voice broadcasting…… What’s left? Find out during the webinar!
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