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Understanding Dialers, How to Turbo Boost Your Telemarketing

Autodialers and, their advanced cousin, the predictive dialers can supercharge your telemarketing operation. The efficiency and accountability of dialers will ensure that you get the most out of every lead. Increasing your sales production requires the smart merger of quality leads and good technology.

What is an autodialer?

An autodialer is a technology that allows your call center to maximize its production capacity. As agents become idle, the autodialer will recall and dial the next lead in the queue minimizing idle time and maximizing talk time.

This sort of technology allows call center managers to ensure every lead is called and increase the number of leads that can be called in any given period of time.

What is a predictive dialer?

In contrast to autodialers, the predictive dialer can push your productivity even higher. The predictive dialer is not only optimizing call agent productivity, but also answered calls. Unlike the autodialer, which simply dials through numbers for the call center agent, the predictive dialer is dialing and detecting answered calls to connect to available agents.

Predictive dialers objective is to maximize not dials, but talk time.

Why use an autodialer or predictive dialer?

Dialers are an excellent way to increase agent productivity. However, an even bigger advantage is the increases it can give to marketing ROI. Dialers increase contact rates and improve accountability on every lead in your database.

As marketing budgets get tighter and leads more important any call center or sales operation should consider these technologies. Here are some dialer options:

Why use aged leads with a dialer?

Of course, the second half of the equation in maximizing call center’s production is the leads in the dialer. Many debt settlement and mortgage call centers simply load arbitrary lists of names and numbers. However, for nearly the same price you can get aged mortgage or debt leads, Internet opt-in customer inquiries.

These leads have the added advantages of being motivated customers looking for your products. Unlike other lists, aged leads are expecting your call. They are already more likely to be answered and be responsive.

Give your call center a jump start with dialers and aged leads–the perfect recipe for increased contact rate and higher conversions.

Next Wave Marketing Strategies brings over 5 years of integrity, innovation, and client satisfaction to the aged debt leads market. We offer industry leading quality control, data cleansing, and a generous return policy to empower you to build your business in the fastest, most cost effective manner. Learn more about aged debt leads.

(photo credit: aflcio2008)

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1 Awesome Comments So Far

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  1. Predictive dialing
    December 9, 2008 at 8:26 am #

    The auto dialer preceded the predictive dialer. While the basic auto dialer merely automatically dials telephone numbers for call center agents who are idle or waiting for a call, adjusting the calling process to the number of agents it predicts will be available when the calls it places are expected to be answered.

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