Image by TheTruthAbout via Flickr Nowadays, it is easy to wonder how people ever got along without the Internet. Consumers use it for shopping, planning vacations, and keeping in touch with friends and family. In many ways, people are suspicious or at least disappointed, when they discover a company or organization either does not have [...]
Getting Your Debt Settlement Business Out There
Image via CrunchBase I was doing some searches on Google News for the latest news in the debt settlement business. In the course of those searches I found a very interesting marketing technique. Getting Into Google News You may or may not know this, but getting in the Google News results is very difficult. They [...]
Opening Statements to Get the Sales Conversation Going
Image via Wikipedia I stumbled into a great website and resource for improving your sales process: JustSell.com. Certainly, check out the entire site. I particularly liked this article on Opening Statements. In this article the author talks about a framework for creating an effective opening statement: 1. Creating immediate interest and energy 2. What are [...]
LinkedIn for Professional Networks
Image via CrunchBase Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network? Optimize Your LinkedIn Profile Many of you may be marketing yourself right now for a [...]
Marketing Mix for Aged Leads
Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]
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