Image via CrunchBase Chances are that you have a lot of customers in your CRM that you could be engaging directly with social media or in your existing social networks. But, how do you connect them? Here is a quick way to connect your CRM and your social profiles. Segment Your Consumers The first step [...]

Are You Attracting Customers with News?
Image via CrunchBase “Consumer debt problems worsen.” “Credit cards become increasingly restrictive.” These are today’s headlines, but are you turning them into marketing messages? Being your prospective customer’s primary financial news source is a great opportunity. Chances are most customers avoid the business or finance section of their local newspaper. The information is too complex [...]
Blogging at Top of Mind
I just recently started blogging at Top of Mind, a marketing automation and direct mail vendor. Blogging has been a great way to connect and communicate with my customers-helping them be more productive with my leads. It seems that maybe these insights and tips I see working in my network of clients may have broader [...]




