Image via CrunchBase “You have a new follower.” That is becoming more and more a part of our daily lives. Online networking and socializing is as common as having a telephone to communicate with friends and family-even businesses. Don’t forget that in your marketing and sales strategy. As Twitter becomes more and more popular you [...]
Are You Attracting Customers with News?
Image via CrunchBase “Consumer debt problems worsen.” “Credit cards become increasingly restrictive.” These are today’s headlines, but are you turning them into marketing messages? Being your prospective customer’s primary financial news source is a great opportunity. Chances are most customers avoid the business or finance section of their local newspaper. The information is too complex [...]
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Blogging at Top of Mind
I just recently started blogging at Top of Mind, a marketing automation and direct mail vendor. Blogging has been a great way to connect and communicate with my customers-helping them be more productive with my leads. It seems that maybe these insights and tips I see working in my network of clients may have broader [...]
Presence Management from Chris Brogan
Image by BryanPerson via Flickr I really enjoy reading and listening to Chris Brogan. He has quickly become one of the rockstars of social media. Following him is sure to get you smarter and producing more sales with social media. Lately, he has been talking a lot about Presence Management. This is a critical concept [...]
Using Twitter with Your Debt Customers
Image by loscuadernosdejulia via Flickr Twitter is becoming one of the best marketing tools for any small business. As a result it has real potential for businesses with a very large potential market, like debt. Statistics indicate that a large percentage representing a growing segment of Americans are experiencing significant debt problems. Those people are [...]
Social Media Marketing 101
Image via CrunchBase Social media marketing is all the Internet marketing rage. As a result, many companies are charging in trying to find a way to take advantage of it. However, there are numerous pitfalls that you will want to avoid if you go down the social media marketing path. Let’s focus on three very [...]
Are You Preventing Your Business from Growing?
Image by Stephen Poff via Flickr Are you limiting your business? Are you undermining it’s potential? That may seem to be an absurd question, but I would guess most of us are putting up roadblocks to big success. If you are like more debt or mortgage professionals your business started offline. You learned to build [...]
Attraction Marketing, Not Just a MLM Scam
Image by AFP/Getty Images via Daylife What is attraction marketing? Don’t change the channel. This isn’t the latest MLM pitch. We are going to stay on topic and talk about mortgage and debt marketing. Granted this “attraction marketing” term is making its rounds in the MLM Web and email spam, but there are some fundamentals [...]
Twitter Tools You Should be Using
Image via CrunchBase You know I am a big fan of Twitter. (Oh yeah, follow me). Here are some of the Twitter tools I am using–you should be too: TweetDeck Get off Twitter.com. To effectively follow and engage your community you need to have the power to group, search, and quickly get into the conversation. [...]
You Buy Internet Leads, But Do You Have a Website?
Image by k-ideas via Flickr Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website? Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went [...]
