The world of telemarketing and the world of online marketing are two large monoliths in the marketing world. They represent two ways of reaching customers or potential customers. Let’s compare and contrast these two sales prospecting techniques with an eye to getting a better understanding of them. This can help a business to know which [...]
How to Deal With Cold Calling
Everybody hates cold calls. This is for obvious reasons – who wants to sit around and waste their time calling number after number and being shut down constantly? It’s demoralizing for the person making the call, and often infuriating for the people who receive calls. Maybe the era of the telemarketer has largely died, but [...]
Is Telemarketing Good for Health Insurance Leads?
When most people hear the word “telemarketing,” they think of interrupted naps and dinners and of suspicious offers that sound far too good to be true. The birth of do-not-call lists effectively closed down many telemarketing operations. But the technique of cold calling to find health insurance leads is still alive and well, and it [...]
10 Tips To Creating Great Telemarketing Scripts
Image via Wikipedia Writing an effective and strong telemarketing script is the key to drawing business. The script should make customers comfortable, give them a good feeling about the product or service and it should drive them to desire it. This article will include ten helpful tips for writing such an effective script. 1. The [...]
Telemarketing Scripts Still the Best Sales Tool
Image via Wikipedia A recent survey found that a majority of Americans have a negative view of telemarketers. Today’s customers are busy and somewhat impatient with sales calls, seeing them as an intrusion. This in itself presents a challenge for a telemarketer. It is essential to get your message across quickly and get the customer [...]
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