The world of telemarketing and the world of online marketing are two large monoliths in the marketing world. They represent two ways of reaching customers or potential customers. Let’s compare and contrast these two sales prospecting techniques with an eye to getting a better understanding of them. This can help a business to know which [...]
How to Deal With Cold Calling
Everybody hates cold calls. This is for obvious reasons – who wants to sit around and waste their time calling number after number and being shut down constantly? It’s demoralizing for the person making the call, and often infuriating for the people who receive calls. Maybe the era of the telemarketer has largely died, but [...]
Is Telemarketing Good for Health Insurance Leads?
When most people hear the word “telemarketing,” they think of interrupted naps and dinners and of suspicious offers that sound far too good to be true. The birth of do-not-call lists effectively closed down many telemarketing operations. But the technique of cold calling to find health insurance leads is still alive and well, and it [...]
10 Tips To Creating Great Telemarketing Scripts
Image via Wikipedia Writing an effective and strong telemarketing script is the key to drawing business. The script should make customers comfortable, give them a good feeling about the product or service and it should drive them to desire it. This article will include ten helpful tips for writing such an effective script. 1. The [...]
Telemarketing Scripts Still the Best Sales Tool
Image via Wikipedia A recent survey found that a majority of Americans have a negative view of telemarketers. Today’s customers are busy and somewhat impatient with sales calls, seeing them as an intrusion. This in itself presents a challenge for a telemarketer. It is essential to get your message across quickly and get the customer [...]
Telemarketing Scripts Help Keep Your Sales Organization Winning.
Image via Wikipedia There is nothing worse than losing what could have been new customers to a novice caller’s nervous laughter and “Um…uh…”. While the uncomfortable first few calls will come to pass, one thing that will always be a part of a telemarketing job is knowing what to say, and when and how to [...]
Robocalls Prohibited by New FTC Rules, as of September 1, 2009
Image via Wikipedia The FTC has significantly altered the Telemarketing Sales Rule (TSR) with two amendments. The first prevents unsolicited robocalls and the second modifies the method of calculating the maximum permissible “call abandonment” rate. Both went into affect on September 1, 2009. And you can read the press releases from the FTC directly here [...]
Working Aged Debt Leads – The Basics
Image via Wikipedia Aged debt leads can be a great marketing approach for mortgage and debt companies, particularly if they are managed correctly. Typically they work best in a telemarketing or call center environment, but if you are comfortable on the phone and have an aggressive sales attitude, will serve you well. It can be [...]
5 Ways to Increase Your Telemarketing Contact Rates
Image by herzogbr via Flickr Telemarketing can be an effective way to increase sales production. However, there is certainly an art to making this aggressive sales process work. Cold calling is certainly challenging, but it continues to be one of the leading sales methods in closing high volumes of sales. So, it makes sense to [...]
Nurturing Multiple Lead Sources
Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]
