If you have any marketing experience at all, you’ve probably heard that social media is king. You may have created a page for your business on Facebook and started sending out regular tweets about your company on Twitter. There is one social media venue that you may be overlooking: LinkedIn. This is a site where [...]
Twitter Tools You Can Use to Find Debt Leads
Image via CrunchBase Twitter is a swiftly growing phenomenon. It is full of people chattering back and forth about their daily lives and nuance. Many think it is another growing distraction and waste of time on the Internet. I tend to agree, but those characteristics also give it some interesting possibilities for generating Internet debt [...]
Product Knowledge, Do You Know What You’re Selling?
Image by k-ideas via Flickr This almost seems a silly topic, but I think it is often overlooked and regularly kills deals. Your customers come to you or buy from you because of your knowledge. After all if they could do it themselves they probably would. The question is-are you staying competent enough to do [...]
Are You Selling with Social Networking?
Image by affiliatesummit via Flickr It seems like everyone is selling with social media or social networking these days, or at least making that claim. But, how successful are these rainmakers? I have shared several tips on this blog. And I think it all comes back to one fundamental principle: social selling is for building [...]
To Phone or Not to Phone? C’mon…Pounce!
Image via Wikipedia Sales 2.0, social media, social networking, and other like terms are literally sucking the air out of the room. But, will it really work on it’s own? Will it work without “real” contact, real connections? Here are a few really good lessons to review before you begin believing sales happen without phone [...]
Connecting Customer Databases to Social Profiles
Image via CrunchBase Chances are that you have a lot of customers in your CRM that you could be engaging directly with social media or in your existing social networks. But, how do you connect them? Here is a quick way to connect your CRM and your social profiles. Segment Your Consumers The first step [...]
Adding Aged Leads to Your Social Network
Image via CrunchBase “You have a new follower.” That is becoming more and more a part of our daily lives. Online networking and socializing is as common as having a telephone to communicate with friends and family-even businesses. Don’t forget that in your marketing and sales strategy. As Twitter becomes more and more popular you [...]
Presence Management from Chris Brogan
Image by BryanPerson via Flickr I really enjoy reading and listening to Chris Brogan. He has quickly become one of the rockstars of social media. Following him is sure to get you smarter and producing more sales with social media. Lately, he has been talking a lot about Presence Management. This is a critical concept [...]
Social Media Marketing 101
Image via CrunchBase Social media marketing is all the Internet marketing rage. As a result, many companies are charging in trying to find a way to take advantage of it. However, there are numerous pitfalls that you will want to avoid if you go down the social media marketing path. Let’s focus on three very [...]
You Buy Internet Leads, But Do You Have a Website?
Image by k-ideas via Flickr Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website? Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went [...]
