Image by loscuadernosdejulia via Flickr Twitter is becoming one of the best marketing tools for any small business. As a result it has real potential for businesses with a very large potential market, like debt. Statistics indicate that a large percentage representing a growing segment of Americans are experiencing significant debt problems. Those people are [...]
Attraction Marketing, Not Just a MLM Scam
Image by AFP/Getty Images via Daylife What is attraction marketing? Don’t change the channel. This isn’t the latest MLM pitch. We are going to stay on topic and talk about mortgage and debt marketing. Granted this “attraction marketing” term is making its rounds in the MLM Web and email spam, but there are some fundamentals [...]
Aged Leads, Turning Consumer Panic into Loyal Clients
Image by Aristocrat via Flickr Mortgage and debt consumers come to the Internet in a panic. They are in trouble or uncertain or fearful. The current market environment and economy only makes this fact greater. Therefore, when you buy aged leads you must assume you are buying consumer panic. But, don’t you panic–this is an [...]
Marketing Mix for Aged Leads
Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]
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Cold Calling, How to Make it Work
I know most think cold calling doesn’t work, but I watch clients succeed daily with good cold calling. Starting with a good list and working hard can be a combination for real success. Here are some key points to making it work for you: 1. Use More than the Telephone: Most simply pound away at [...]
Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors
Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]
Mortgage Leads, Blogs to Read and Twitterers to Follow
Last week I talked about debt folks to follow, now it is time to take a look at the best in the mortgage industry. There seems to be a lot more mortgage bloggers and Twitterers. Here are some of the good ones I have found so far. Mortgage Bloggers Lenderama Mortgage Cicerone Better Closer The [...]
