Traditionally, reaching out to older adults has not been an easy task for sales teams. Even when senior insurance leads could be identified, the actual sales process often involved several phone calls and more than one time-consuming home visit. The Baby Boomers are starting to change the face of sales prospecting among seniors. Baby Boomers [...]

Insurance Leads Increase as Baby Boomers Login with Social Media
By Troy Wilson • November 3, 2011 • Insurance Leads • 1 Comment

Using Social Media To The Sales Agent’s Advantage
By Troy Wilson • March 9, 2011 • Insurance Leads • Comments Off
If you’re a technologically savvy person – or even if you aren’t – you’re likely aware of the myriad of ways that technology affects our everyday lives in the modern world. The world and how it conducts its business has changed significantly as compared to twenty years ago, particularly involving how computers, the Internet, and [...]

5 Ways to Integrate Social Media into Your Lead Campaign
By Troy Wilson • February 24, 2011 • Insurance Leads • Comments Off
Most marketers acknowledge that social media can be a valuable tool. It can not only help you sell your products and services on a one-time basis, it can turn fence sitters into loyal customers who feel they have an inside look at how your company operates. In just a few simple steps, you can integrate [...]

Step-by-step Instructions to Set Up a Facebook Ad for Insurance Leads
By Troy Wilson • February 2, 2011 • Insurance Leads • Comments Off
Facebook is a place that is designed to allow men and women the chance to share their lives with friends and family. In addition to this Facebook is a great place for businesses to market their blog, product, and services. The best thing about Facebook ads are the fact that it is highly targeted. Since Facebook [...]

Step-by-step Instructions to Set Up a Facebook Ad for Insurance Leads
By Troy Wilson • January 31, 2011 • Insurance Leads • Comments Off
Facebook is a place that is designed to allow men and women the chance to share their lives with friends and family. In addition to this Facebook is a great place for businesses to market their blog, product, and services. The best thing about Facebook ads are the fact that it is highly targeted. Since [...]
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