Is your glass half empty or half full? Do you see the murky gray cloud or the shimmering silver lining? Are you a happy person or a sad person? You may think that the answers to these questions affect only your personal life, but according to Shawn Achor, CEO of Good Think, Inc. you’re wrong. [...]
Don’t Be Scared to Follow Up with Prospects
It’s Tuesday afternoon when Tom’s boss finds him staring sadly at the telephone on his desk. “I’m supposed to be making follow up calls,” Tom admitted. “I hate doing that. It just makes me feel so…pushy.” While many people can understand Tom’s sentiments about making follow up calls, the truth is that they are an [...]
Improving Your Closing Instinct
As anyone who works in sales understands, selling is more of an art than a science. Sometimes closing a deal means forgetting what the textbook says and relying on your own instincts about a prospect you have become familiar with. Based on his years of sales experience, guru Zig Ziglar offers beginning salespeople the following [...]
Improve Sales Awareness By Using Social Media
You already know social media is great for swapping pictures with old friends and keeping up with family members, but it is also a very powerful marketing tool that, if used properly, can bring customers to you and keep them loyal to your agency. Here are some ideas you might try to make the most [...]
The Importance of Getting Customer Referrals and Where to Put Them
If you’ve ever asked a friend or a family member to recommend a doctor or another professional, or if you’ve ever selected a service based on reviews on blogs that you trust, you know how powerful customer referrals can be. Reading a carefully crafted advertisement online has nowhere near the power of a real person [...]
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