It’s a common saying among salespeople that it takes up to seven contacts to make a sale. When the economy is sluggish, though, the number of required contacts can quickly climb to as high as 16. That is why it makes sense to use a multi touch sales process. A multi touch sales process involves [...]
Green Cars Makes Auto Insurance Agents See Green
Most consumers, even those who wouldn’t fit the traditional branding of “tree hugger” have become more aware of the environment these days. Of course, at the end of the day this is to the betterment of our planet and our quality of life, but the fact remains that it’s adversely affected the automotive industry to [...]
Health Insurance Saves Lives
Given the current political climate surrounding the matter, health insurance is all the buzz in both the insurance agencies and the Senate floor. Most people are unhappy with the current state of their health insurance, and hundreds of thousands of Americans are completely uninsured. What makes it even worse is that even basic health insurance [...]
Speaking with Clients About Fraud
It’s no secret that the economy is in terrible shape these days. Many people are either unemployed or underemployed, and are looking for ways to make ends meet. One of the more unscrupulous ways that people have decided to find money to pay bills is by engaging in acts of fraud. Insurance fraud in particular [...]
Home Insurance Dissatisfaction
If you are a home insurance agent, you may be interested in recent studies that show that many customers are less satisfied with their home insurance than they were in years prior. According to a study conducted by J.D. Power and Associates, customer satisfaction with home insurance agencies is at a five year low. The [...]
Three Ways to Spark Your Cold Calling
When it comes right down to it, cold calling probably isn’t any salesperson’s favorite way to spend time. Speaking to a new person for the first time is awkward enough anyway, and many individuals and companies make it clear that they don’t appreciate receiving cold calls. If done right, however, cold calling can generate some [...]
Is Calling Insurance Leads on Weekends Smart?
There is a mentality in the marketing field that business should be conducted during business hours. This means taking the weekend off from such practices as cold calling and lead nurturing. Intuitively, this even seems to make sense. How many people want to discuss serious topics like buying insurance on their two days off from [...]
How to Thrive Using a Sales Script
Studies have shown that when you are cold calling, you have between 10 and 20 seconds to interest your potential customer in what you are selling. If you don’t impress within that short period of time, you’re not likely to get a second chance. That is why, instead of “winging it,” it’s a good idea [...]
Gain Confidence With Good Advice
As an insurance agent, you’re likely well aware that one of the best things you can do for your business is help your clients with theirs. That is, not only should you be there when your clients come to you needing to buy insurance, but you should also act as a valuable source of information [...]
The Importance of Wildfire Insurance
One of the most important things about insurance is how regional it can be. Obviously, a home in Nevada is not going to need to have flood insurance, but it’s a necessity for somebody living in New Orleans. In the same vein, while somebody living in Seattle might not be interested in wildfire insurance, a [...]
