If you mention buying aged leads, especially auto insurance leads, many sales agents will look at you as if you’ve just grown another couple of heads. Be smart and ignore their skeptical responses. The truth is that aged auto insurance leads can play a significant role in increasing your sales and breaking in new employees [...]
5 Huge Reasons You Need to Start Texting Your Target Audience
When technology is relatively new, it’s hard for marketers to know whether to jump on the band wagon or just keep doing what has always worked. Some new technologies really are just a fad – remember eight tracks, anyone? – but it looks like the cell phone, and more specifically, text messaging, is here to [...]
Should You Be Texting Your Leads?
A few years ago, Internet leads were the hot thing in marketing. Now, using text messages as a means of mobile marketing is a method that has come into its own. Marketing experts predict that the number of companies that text their leads and customers is in for a massive growth spurt. One study suggested [...]
Top Phone Systems for a Successful Call Center
If you’re running one or more call centers, or if your marketing team does cold calling or works with real-time leads, it’s important to choose a phone system that suits your purposes and works well with your existing technology. Ideally, your phone system should do four things for you. First, it should offer you increased [...]
Don’t Confuse Suspects with Leads
Image via Wikipedia There is a distinct difference between leads and a list of names. I call a list of names and numbers suspects. Data providers often mislead clients into believing that they are getting leads when they get these too good to be true prices on thousands of leads. Make Sure You Have Leads [...]
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