The year 2011, with its uncertain economy, mortgage crises, and credit crunches left many salespeople feeling burned out. “Why should I even try?” they asked. “Nobody’s buying insurance these days.” But that was 2011, and this is 2012. Start the New Year with a positive attitude as well as several ideas for turning prospects into [...]
How to Execute a Multi Touch Sales Process
It’s a common saying among salespeople that it takes up to seven contacts to make a sale. When the economy is sluggish, though, the number of required contacts can quickly climb to as high as 16. That is why it makes sense to use a multi touch sales process. A multi touch sales process involves [...]
5 Top Apps Salespeople Need to Have
When you send your sales agents out into the field, you want to be sure that they have all the equipment they need to do their jobs. While this kind of technology used to mean hauling a laptop everywhere, much of it is now accessible via smart phone. These five apps can help your agents [...]
5 Reasons You Need Aged Auto Leads Before the New Year
If you mention buying aged leads, especially auto insurance leads, many sales agents will look at you as if you’ve just grown another couple of heads. Be smart and ignore their skeptical responses. The truth is that aged auto insurance leads can play a significant role in increasing your sales and breaking in new employees [...]
5 Huge Reasons You Need to Start Texting Your Target Audience
When technology is relatively new, it’s hard for marketers to know whether to jump on the band wagon or just keep doing what has always worked. Some new technologies really are just a fad – remember eight tracks, anyone? – but it looks like the cell phone, and more specifically, text messaging, is here to [...]
Should You Be Texting Your Leads?
A few years ago, Internet leads were the hot thing in marketing. Now, using text messages as a means of mobile marketing is a method that has come into its own. Marketing experts predict that the number of companies that text their leads and customers is in for a massive growth spurt. One study suggested [...]
Top Phone Systems for a Successful Call Center
If you’re running one or more call centers, or if your marketing team does cold calling or works with real-time leads, it’s important to choose a phone system that suits your purposes and works well with your existing technology. Ideally, your phone system should do four things for you. First, it should offer you increased [...]
Don’t Confuse Suspects with Leads
Image via Wikipedia There is a distinct difference between leads and a list of names. I call a list of names and numbers suspects. Data providers often mislead clients into believing that they are getting leads when they get these too good to be true prices on thousands of leads. Make Sure You Have Leads [...]
3 Steps to Help Your Sales Process Improvement
Zig Ziglar via last.fm Your sales process should be a living and breathing thing. You should be constantly looking for feedback and sources of inspiration. As a sales person you are faced with the negative everyday–rejections, hang-ups, the crushing weight of caring a sale quota. Here are a few suggestions to make sure your sales [...]
Sales 2.0 Conference in Chicago – September 10th
Image by jkgreenstein12 via Flickr I wish I could attend the Sales 2.0 Conference in Chicago this month. The conference is often full of good stuff on sales innovation and data to back the ideas. This event is going to cover topics like: improving the productivity on your sales pipeline, sales lead management 2.0, sales [...]
