Image via Wikipedia A recent survey found that a majority of Americans have a negative view of telemarketers. Today’s customers are busy and somewhat impatient with sales calls, seeing them as an intrusion. This in itself presents a challenge for a telemarketer. It is essential to get your message across quickly and get the customer [...]
Why “You” is Important to Sales
Image via Wikipedia Jeffrey Gitomer tells us in his Little Red Book of Selling that “You” is one of the most important words in sales. This may sound surprising when we always talk about “customers first,” “the customer is always right,” and “customer-centric.” His point is very important. Customers don’t buy products, services, or unique [...]
Constant Improvement is Better Than Delayed Perfection
Cover of Patton (Two-Disc Collector’s Edition) The number one killer of good ides, effective tactics, game-changing strategies is execution. I would prefer the ability to effectively lead tactical execution repeatedly over being a master strategist any day. A lot of very profitable businesses have been launched, sold, and grown without a single McKinsey consultant. Many [...]
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