Image via Wikipedia Have you ever tried to get someone to talk to you by pelting them with endless statements about you–how great you are, how much you are better than others, or how successful you are going to make them? No, of course not. Ironically, that is precisely the technique we use to sell [...]
Aged Mortgage Data, The Most Versatile Internet Lead
Image by k-ideas via Flickr I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, [...]
Managing Your Mortgage Refinance Boom
Image by Getty Images via Daylife The multitude of government programs and stimulus packages has sparked another refinance boom. How are you managing this opportunity? Are you getting the job done? Are you positioning your client database for the future? The last mortgage implosion should teach us a little about smartly managing opportunity. Managing Opportunity [...]
What is More Important Lead Age or Filter?
Image by TheTruthAbout… via Flickr Purchasing aged leads is like any other marketing technique. It requires trial and testing. One of the biggest questions in determining your aged lead buying strategy is weighing the importance of age versus targeting. Aged leads inherently present you with an additional variable in your marketing equation–time. Customer Targeting Finding [...]
Mortgage CRM, Customer Loyalty or Referral System?
Image by k-ideas via Flickr One of the biggest fallacies in the mortgage CRM business is that you are creating a customer database for repeat business. The fact is that 70% of mortgage customers couldn’t tell you the name of their mortgage broker on their last transaction days later. That simply means that every customer [...]
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