Image by woodleywonderworks via Flickr With mortgage rates hitting historic lows, more and more homeowners are choosing to refinance. This practice saves most people thousands of dollars over the life of their mortgage and can mean lower payments as well. People used to review countless Yellow Page listings, looking for a bank that was offering [...]
Homeowners Need Credit Restoration to Refinance
Image by kalleboo via Flickr Having bad credit puts many homeowners in situations that are difficult to get out of. Many consumers ruin their credit because they are not making enough money to regularly pay their bills on time each month. However, if you have bad credit, it can be difficult to get a loan [...]
The End of Low Mortgage Rates May Slow Refinance Leads
Image by TheTruthAbout via Flickr Refinancing has been quite popular over the past several years, as mortgage rates have been far below the national average in many places throughout the country. As a result, mortgage lenders were prepared to offer excellent rates and promotions for borrowers who wanted or needed to save money with a [...]
Catch the Mortgage Customer Searching for the Best Leads
Image by Rev Dan Catt via Flickr The best mortgage leads are those generated as a result of marketing online. Lenders spend far less money with online marketing campaigns as there is no cost per individual contacted and once the work is done, it’s done. Lenders have had to make significant changes to their marketing [...]
Is Pain the Only Motivation for Customers?
Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]
Open-ended Questions to Start the Sales Conversation
Image via Wikipedia Have you ever tried to get someone to talk to you by pelting them with endless statements about you–how great you are, how much you are better than others, or how successful you are going to make them? No, of course not. Ironically, that is precisely the technique we use to sell [...]
Aged Mortgage Data, The Most Versatile Internet Lead
Image by k-ideas via Flickr I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, [...]
Managing Your Mortgage Refinance Boom
Image by Getty Images via Daylife The multitude of government programs and stimulus packages has sparked another refinance boom. How are you managing this opportunity? Are you getting the job done? Are you positioning your client database for the future? The last mortgage implosion should teach us a little about smartly managing opportunity. Managing Opportunity [...]
What is More Important Lead Age or Filter?
Image by TheTruthAbout… via Flickr Purchasing aged leads is like any other marketing technique. It requires trial and testing. One of the biggest questions in determining your aged lead buying strategy is weighing the importance of age versus targeting. Aged leads inherently present you with an additional variable in your marketing equation–time. Customer Targeting Finding [...]
Mortgage CRM, Customer Loyalty or Referral System?
Image by k-ideas via Flickr One of the biggest fallacies in the mortgage CRM business is that you are creating a customer database for repeat business. The fact is that 70% of mortgage customers couldn’t tell you the name of their mortgage broker on their last transaction days later. That simply means that every customer [...]
