Image via Wikipedia If you are in the mortgage or loan modification business, maybe even the debt settlement business you certainly have an eye on the real estate market. I am still amazed at how much the bottom fell out of this market. When will it turn around? There was some small victory-dancing going on [...]
Are You Closing Your Competitors’ Deals?
Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]
Making a Loan Modification Sale – The Basics
Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Luxury Marketing–Real Estate Style
Image by Getty Images via Daylife I have always thought this genre of “luxury real estate” brokerages were interesting. They are really no different from traditional, main line real estate brokerages. With one MAJOR difference–customers pay a premium to work with them. Okay, so there are lots of differences between a real estate broker and [...]
Are You Preventing Your Business from Growing?
Image by Stephen Poff via Flickr Are you limiting your business? Are you undermining it’s potential? That may seem to be an absurd question, but I would guess most of us are putting up roadblocks to big success. If you are like more debt or mortgage professionals your business started offline. You learned to build [...]
Nurturing Multiple Lead Sources
Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]
You Buy Internet Leads, But Do You Have a Website?
Image by k-ideas via Flickr Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website? Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went [...]
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Online Marketing Conferences in 2009
This is where I ask you the questions… What marketing conferences promise to be the top spots to learn and grow your marketing expertise? Here are a few worth checking out in 2009: LeadsCon (March 4-5, 2009) PubCon South (March 11-13, 2009) ad:tech (various locations and dates) Real Estate Connect San Francisco 2009 (August 5-7, [...]
