Image via Wikipedia If you are in the mortgage or loan modification business, maybe even the debt settlement business you certainly have an eye on the real estate market. I am still amazed at how much the bottom fell out of this market. When will it turn around? There was some small victory-dancing going on [...]

Are You Closing Your Competitors’ Deals?
Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]

Making a Loan Modification Sale – The Basics
Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]

Luxury Marketing–Real Estate Style
Image by Getty Images via Daylife I have always thought this genre of “luxury real estate” brokerages were interesting. They are really no different from traditional, main line real estate brokerages. With one MAJOR difference–customers pay a premium to work with them. Okay, so there are lots of differences between a real estate broker and [...]


