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WASHINGTON - NOVEMBER 11:  Interim Assistant T...

Is Pain the Only Motivation for Customers?

Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]

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