Image by TheTruthAbout via Flickr Refinancing has been quite popular over the past several years, as mortgage rates have been far below the national average in many places throughout the country. As a result, mortgage lenders were prepared to offer excellent rates and promotions for borrowers who wanted or needed to save money with a [...]
Catch the Mortgage Customer Searching for the Best Leads
Image by Rev Dan Catt via Flickr The best mortgage leads are those generated as a result of marketing online. Lenders spend far less money with online marketing campaigns as there is no cost per individual contacted and once the work is done, it’s done. Lenders have had to make significant changes to their marketing [...]
4 Mortgage Loan Marketing Tips
Image by woodleywonderworks via Flickr These mortgage loan marketing strategies do not require a great deal of work, but the amount of payoff that you can receive for them is quite drastic. 1. Put a headline on all of you written media, whether it is posted online or it is printed in ink. This includes [...]
4 Email Marketing Tips for Aged Refinance Leads
Aged leads are a cheap way to add a few easy refinance deals to your pipeline this month. Here is a really quick 4 step email marketing strategy that will help activate those old leads and turn them into fresh refinance mortgage leads. 1. Segment, if you can. When you first get your batch of [...]
The 5 Myths of Mortgage Leads
Image via Wikipedia Over the past three-years during the recession the majority of the mortgage firms have gotten smaller. Many mortgage brokers and debt consolidation firms are doing more with less. Cost controls looking for ways to reduce expenses given limited market growth is more critical than it’s ever been. From automated customer relationship management [...]
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