Image by TheTruthAbout via Flickr Refinancing has been quite popular over the past several years, as mortgage rates have been far below the national average in many places throughout the country. As a result, mortgage lenders were prepared to offer excellent rates and promotions for borrowers who wanted or needed to save money with a [...]
Catch the Mortgage Customer Searching for the Best Leads
Image by Rev Dan Catt via Flickr The best mortgage leads are those generated as a result of marketing online. Lenders spend far less money with online marketing campaigns as there is no cost per individual contacted and once the work is done, it’s done. Lenders have had to make significant changes to their marketing [...]
4 Mortgage Loan Marketing Tips
Image by woodleywonderworks via Flickr These mortgage loan marketing strategies do not require a great deal of work, but the amount of payoff that you can receive for them is quite drastic. 1. Put a headline on all of you written media, whether it is posted online or it is printed in ink. This includes [...]
4 Email Marketing Tips for Aged Refinance Leads
Aged leads are a cheap way to add a few easy refinance deals to your pipeline this month. Here is a really quick 4 step email marketing strategy that will help activate those old leads and turn them into fresh refinance mortgage leads. 1. Segment, if you can. When you first get your batch of [...]
The 5 Myths of Mortgage Leads
Image via Wikipedia Over the past three-years during the recession the majority of the mortgage firms have gotten smaller. Many mortgage brokers and debt consolidation firms are doing more with less. Cost controls looking for ways to reduce expenses given limited market growth is more critical than it’s ever been. From automated customer relationship management [...]
Essentials of Good Mortgage Lead Management
Image via Wikipedia So much discussion surrounds getting mortgage leads we often forget how to properly manage these leads once we get them. If your sales pipeline database system is automated then it can be a very time consuming job. If done correctly, a lead management database that automatically alerts you to scheduled call back [...]
Tired of Paying Too Much for Debt and Mortgage Leads?
Image by woodleywonderworks via Flickr The debt and mortgage leads market is a highly evolved one with plenty of Internet lead providers vying with each other to give lenders a ready database of prospects to pursue. These leads are marketed at exorbitant rates with the price of each fresh lead varying from $20-60 or even [...]
Is Pain the Only Motivation for Customers?
Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]
Loan Modification, Debt Settlement for Homeowners
Image by Getty Images via Daylife Whether you are in the mortgage or the debt settlement business–loan modification leads are a good bet for prospects. If you think about it loan modification implies a crushing debt problem. Assuming that a homeowner is holding one of the largest debt burdens an average customer will encounter, a [...]
Loan Modification Leads
Image by Getty Images via Daylife The Obama Administration seems to be tired of having the mortgage crisis hanging around their neck. They want these troubled mortgage loans modified and borrowers back on their feet towards recovery. At least that is the message being sent by Treasury Departments’ three man “SWAT Teams” being deployed to [...]
