Have you ever purchased Internet leads? If you haven’t it may be because you didn’t think they were available for your business’ product or service. Take a look at some of the lead types that are available to you. Chances are there is a lead type to support your business. And you will probably be [...]
Rates are on the Move. Have You Told Your Customers?
Image by Getty Images via Daylife Last week was quite a week for mortgage rates. On the heals of climbing consumer confidence and an “all-clear,” “our economy is recovering” statement from President Obama the equities markets surged and the yield on long-term mortgage bonds shot through the roof. So, what does that mean? Your mortgage [...]
Climbing Distrust Mountain, Serving Your Customers
Image by Getty Images via Daylife Morgan Brown, of BlownMortgage.com is one of my favorite mortgage bloggers. He spent time in the trenches of mortgage marketing and loan originations. He knows what it is to buy and work a lead. So, when he writes about how to convert an Internet lead we should all listen. [...]
Marketing Mix for Aged Leads
Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]
Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors
Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]
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