Image by Getty Images via Daylife Last week was quite a week for mortgage rates. On the heals of climbing consumer confidence and an “all-clear,” “our economy is recovering” statement from President Obama the equities markets surged and the yield on long-term mortgage bonds shot through the roof. So, what does that mean? Your mortgage [...]
Climbing Distrust Mountain, Serving Your Customers
Image by Getty Images via Daylife Morgan Brown, of BlownMortgage.com is one of my favorite mortgage bloggers. He spent time in the trenches of mortgage marketing and loan originations. He knows what it is to buy and work a lead. So, when he writes about how to convert an Internet lead we should all listen. [...]
Marketing Mix for Aged Leads
Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]
Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors
Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]
Getting Free Mortgage or Debt Leads from Twitter
Image via CrunchBase The free mortgage or debt leads is what got you here. Now you are wondering what the heck Twitter is? Twitter is an increasingly popular social networking tool. It is also sometimes referred to as a micro-blogging platform. Why is it important to mortgage and debt companies? Simple! They have 6 million [...]
Best Lead Generation Methods–Is There a Right Answer?
Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]
Are You Cutting Back or Blasting Off? Sales Motivation is the Key
Image by Mr. Wright via Flickr The natural reaction when sales slow or you hit a closing slump is to cut back on the important things: less training, less motivation, less sales people. This approach is guaranteed to set you on shaky ground to blast your way out. Sales motivation should be a key element [...]
Sales Motivation, Important for Your Team and Your Customer
Image by lumaxart via Flickr There is not a sales person out there that would argue with the role of sales motivation in winning deals. Every sales meeting and rally should be packed with motivation. Motivation to set goals, break records, and bring revenue. Is something missing? Do you feel like this isn’t working anymore? [...]
Increase Sales with the Power of Appreciation
Image by Getty Images via Daylife Did you ever think you could increase your sales with a little dose of appreciation? I can guarantee you appreciation sells. Simple acts of kindness and genuine interest in others builds confidence and trust in your customer. Appreciate What You Are Doing If you want to build an appreciation [...]
Would You Travel Without a Map? Why Sell Without One?
Image by Getty Images via Daylife Most of us would not travel to a new place without a map (or GPS). So, why do so many of us do precisely that with our sales strategies. As the old saying goes, “If you don’t know where you are going, any path will get you there.” I [...]
