Image via Wikipedia Mortgage Brokers have one of the most ideal marketing environments in history. Are you taking advantage of these unique conditions to grow you mortgage business? I know what you’re thinking…”Troy, what are you thinking?” But, really it is true. Here is my simple case: The mortgage market is more volatile than any [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
Does Your Business Have a Unique Selling Proposition?
Image by jencu via Flickr Lets face it, even after the recession shake out there are a lot of people selling mortgages and debt solutions. What makes you different? That is likely to be the first thing out of your prospective client’s mouth. Do you have an answer? If you are ready with the answer [...]
Managing Your Mortgage Refinance Boom
Image by Getty Images via Daylife The multitude of government programs and stimulus packages has sparked another refinance boom. How are you managing this opportunity? Are you getting the job done? Are you positioning your client database for the future? The last mortgage implosion should teach us a little about smartly managing opportunity. Managing Opportunity [...]
Mortgage CRM, Customer Loyalty or Referral System?
Image by k-ideas via Flickr One of the biggest fallacies in the mortgage CRM business is that you are creating a customer database for repeat business. The fact is that 70% of mortgage customers couldn’t tell you the name of their mortgage broker on their last transaction days later. That simply means that every customer [...]
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