Image via Wikipedia Over the past three-years during the recession the majority of the mortgage firms have gotten smaller. Many mortgage brokers and debt consolidation firms are doing more with less. Cost controls looking for ways to reduce expenses given limited market growth is more critical than it’s ever been. From automated customer relationship management [...]
Confidence Converts Mortgage and Debt Leads
Image by Getty Images via Daylife What is your number one job as a mortgage broker or debt settlement counselor? Build confidence in the customer. Sales is Creating Confident Buyers Does that sound weird to you? It shouldn’t because it is the most critical skill a sales person must possess. You are not there to [...]
Aged Mortgage Data, The Most Versatile Internet Lead
Image by k-ideas via Flickr I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, [...]
Are You Closing Your Competitors’ Deals?
Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]
How to Follow the Mortgage Market
Image by MyEyeSees via Flickr Nothing is more critical to your client in this volatile mortgage market than knowing what is really going on and why. This makes it really important to develop a strategy for tuning into and analyzing the mortgage market. Actually, the mortgage market can be very difficult to watch in action [...]
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