Image via Wikipedia Over the past three-years during the recession the majority of the mortgage firms have gotten smaller. Many mortgage brokers and debt consolidation firms are doing more with less. Cost controls looking for ways to reduce expenses given limited market growth is more critical than it’s ever been. From automated customer relationship management [...]
Confidence Converts Mortgage and Debt Leads
Image by Getty Images via Daylife What is your number one job as a mortgage broker or debt settlement counselor? Build confidence in the customer. Sales is Creating Confident Buyers Does that sound weird to you? It shouldn’t because it is the most critical skill a sales person must possess. You are not there to [...]
Aged Mortgage Data, The Most Versatile Internet Lead
Image by k-ideas via Flickr I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, [...]
Are You Closing Your Competitors’ Deals?
Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]
How to Follow the Mortgage Market
Image by MyEyeSees via Flickr Nothing is more critical to your client in this volatile mortgage market than knowing what is really going on and why. This makes it really important to develop a strategy for tuning into and analyzing the mortgage market. Actually, the mortgage market can be very difficult to watch in action [...]
Marketing Tips for Mortgage Brokers
Image via Wikipedia Mortgage Brokers have one of the most ideal marketing environments in history. Are you taking advantage of these unique conditions to grow you mortgage business? I know what you’re thinking…”Troy, what are you thinking?” But, really it is true. Here is my simple case: The mortgage market is more volatile than any [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
Does Your Business Have a Unique Selling Proposition?
Image by jencu via Flickr Lets face it, even after the recession shake out there are a lot of people selling mortgages and debt solutions. What makes you different? That is likely to be the first thing out of your prospective client’s mouth. Do you have an answer? If you are ready with the answer [...]
Managing Your Mortgage Refinance Boom
Image by Getty Images via Daylife The multitude of government programs and stimulus packages has sparked another refinance boom. How are you managing this opportunity? Are you getting the job done? Are you positioning your client database for the future? The last mortgage implosion should teach us a little about smartly managing opportunity. Managing Opportunity [...]
Mortgage CRM, Customer Loyalty or Referral System?
Image by k-ideas via Flickr One of the biggest fallacies in the mortgage CRM business is that you are creating a customer database for repeat business. The fact is that 70% of mortgage customers couldn’t tell you the name of their mortgage broker on their last transaction days later. That simply means that every customer [...]
