I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder. That means you get cheaper rates on advertising and [...]
Press Release Marketing – Building Credibility with Customers
Image via Wikipedia Press releases can be exceptional marketing tools. If you are buying mortgage or debt leads nothing is more important than establishing credibility. You need to immediately establish your brand integrity and value. Press releases and the results they achieve can make this first step in trust building a snap. Add Value to [...]
Debt Sites to Improve Your Debt Business
Image by chrisjohnbeckett via Flickr I am a big advocate of using the Web to build a really smart network around my business. Simply adding a few quality resources to your daily Web browsing routine can enhance any business. Since I have a lot of debt lead buyers I think it is important to really [...]
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5 Marketing Tips That Are Always Important
Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]
Hot Transfers, Outbound or Inbound?
Image via Wikipedia Hot transfers are increasingly appealing to mortgage and debt businesses. After all you are buying a live, qualified, and ready to buy customer–well, maybe not always. Did you know that all hot transfers are not the same? Like Internet leads, the marketing methods behind the lead often produces a different lead. And [...]
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