One of the best ways to keep your customers informed and up to date on insurance practices is to keep constant contact with your customers. The problem with this is that your customers probably don’t want to be constantly pelted with calls from you – and most insurance agents don’t have the time to sit [...]
Simple Facebook Strategies for More Life Insurance Leads
Selling life insurance can be challenging. It is hard to find new clients. Life insurance is often something that people do not want to talk about. They do not want to think about the end of their life. This is the same reason that many people put off making a will for as long as [...]
5 Strategies for Nurturing Aged Mortgage Leads Back to Hot Leads!
Image by TheTruthAbout via Flickr Aged mortgage leads can easily become your most productive and profitable marketing segment. Remember each of these mortgage leads had some intention when they submitted their contact information. Your mission is to find that intent and re-ignite it! There are 5 proven strategies to nurture aged leads back into real-time [...]
Why Do Aged Leads Work?
Image by Getty Images via Daylife We have certainly discussed this before, but I want to take a little different angle on the topic this time. I recently received a marketing email from a lead management software vendor talking about the number of leads that go ignored in sales people’s pipelines. The number was enormous-they [...]
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5 Marketing Tips That Are Always Important
Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]
Voice Broadcasting is Done. Good or Bad?
The guys over at DoublePositive have welcomed the riddance of “Voice Broadcasting.” My guess is that a lot of mortgage, debt, and loan modification industry folks were using this type of marketing strategy. So, what do you think? Is this a necessary consumer protection or a frivolous political ban on an efficient marketing technique? This [...]
Treat Your Sales People Like Customers
Image via Wikipedia In sales and marketing we often talk about treating customers like gold. They are “always right,” we are “customer-centric,” our “responsiveness” to customer inquiries is unparalleled in the market. Can you say that about how you treat your sales force? What would happen if you treated your sales staff like customers? Would [...]
9 Building Blocks of a Winning Sales and Marketing Strategy
Image by JohnHallAssociates via Flickr As the market continues to deal us tough challenges it is time to look deeply at your sales and marketing strategies. Take a few moments away from trying to grind out sales and think about the big picture. Where are you headed in 2009? 1. Write Down Your Mission: It [...]
