Image by AFP/Getty Images via Daylife What is attraction marketing? Don’t change the channel. This isn’t the latest MLM pitch. We are going to stay on topic and talk about mortgage and debt marketing. Granted this “attraction marketing” term is making its rounds in the MLM Web and email spam, but there are some fundamentals [...]
Sequencing Your Sales Process
Image by Robert101 via Flickr Closing sales is ultimately about persistence. But, persistence needs discipline and a process. This is where sales sequencing comes in. Before you leap into your sales day today, let’s think about a brief sales plan. Think beyond todays’ calls and emails. What are the next 5 things you want to [...]
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Voice Broadcasting is Done. Good or Bad?
The guys over at DoublePositive have welcomed the riddance of “Voice Broadcasting.” My guess is that a lot of mortgage, debt, and loan modification industry folks were using this type of marketing strategy. So, what do you think? Is this a necessary consumer protection or a frivolous political ban on an efficient marketing technique? This [...]
How to Measure Sales Success
Image via Wikipedia What is sales success? That is probably a pretty easy question for you. Did we get the deal or not? Right, but often our sales process breaks down because we don’t know how to get there. Sales happen even in the worse sales organizations and with bad sales processes. However, the difference [...]
Is Your CRM Lying to You?
Image by Getty Images via Daylife Chances are your CRM is full of leads and prospects, but every month you are below your sales goal. So, is your CRM lying to you? Technically, no. But, you are certainly measuring the wrong things. The number of leads in your database is not a reflection of your [...]
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