Image via CrunchBase Are you following me on Twitter? You should be. I am constantly Twittering out ideas, tips, and news I pick up from my stream of daily feeds on debt, mortgage, and loan modification. Here are some recent items you may have missed if you weren’t following me: Reverse Mortgage – Bank of [...]
Loan Mods, Anyone Up for More Loan Mods?
Image by Getty Images via Daylife Well it is a funny world isn’t it? Federal law enforcement and regulators are going after loan modification companies with a vengeance, yet the US Treasury is handing out BIG incentives to get them done. Tim Manni, a writer for HSH Associates Financial covers another attempt to increase loan [...]
Sell Outcomes, Not Products and Services
Image by TheTruthAbout… via Flickr In the Internet leads business we see so much straight selling of products-rates, payments, and terms. In many cases that approach might work. Some borrowers are coming in with knowledge, well researched, and ready to get their deal done. However, most are just trying to get a clue on how [...]
Winning Back Lost Customers
Image of Mortgage Cicerone Have you ever lost a customer? Maybe you didn’t even have them yet. You just got the big, “no!” Mortgage Cicerone and Better Closer have some ideas that might surprise you. Mortgage Cicerone We get to peak in on a devastating moment in any sales person’s day-losing a customer to the [...]
Are You Closing Your Competitors’ Deals?
Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]
Cross-selling Financial Service Leads for Better Opportunity
Image by markhillary via Flickr Could you be missing a lot of great candidates for debt settlement? If you are only buying debt leads then the answer is, “yes.” You see, debt leads are people that self-indentify they need debt settlement services. Meanwhile, the facts are most people in debt trouble don’t have a clue [...]
Don’t Forget the Basics When Talking to Mortgage or Debt Clients
Image by Omar Omar via Flickr It is so easy, when you are the expert, to forget the basics. This can be very dangerous to your conversion rate on aged debt or mortgage leads. Most of your prospective clients are going to be completely clueless about the debt or mortgage business. You’re tendency is going [...]
Making a Loan Modification Sale – The Basics
Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Mandelman Matters to Your Loan Modification Business
Image via Wikipedia I have been a long-time reader of ML-implode, but the site continues to mature into more than a simple list of the latest mortgage failures. It is increasingly full of great mortgage industry information. Information that can make you better at competing in this tough market. Here is the latest gem–Martin Andelman [...]
Record Low Mortgage Rates, Loosening Credit Standards-Get Aged Leads
Image via Wikipedia Thanks to continued Fed actions, like buying more mortgage-backed securities and long-term treasuries, mortgage rates have been driven down to historic lows. These low rates means lots of customers that need to refinance mortgages ready to reset or simply wanting a lower payment. But, how are you going to find these ideal [...]
