Image via Wikipedia So much discussion surrounds getting mortgage leads we often forget how to properly manage these leads once we get them. If your sales pipeline database system is automated then it can be a very time consuming job. If done correctly, a lead management database that automatically alerts you to scheduled call back [...]
Is Pain the Only Motivation for Customers?
Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]
Loan Modification, Debt Settlement for Homeowners
Image by Getty Images via Daylife Whether you are in the mortgage or the debt settlement business–loan modification leads are a good bet for prospects. If you think about it loan modification implies a crushing debt problem. Assuming that a homeowner is holding one of the largest debt burdens an average customer will encounter, a [...]
Is the Regulatory Environment Changing Your Business?
Image by Getty Images via Daylife I am curious what the general sentiment is on this topic. I hear a lot of my customers having to make adjustments because of all of the regulatory changes. There’s HVCC, loan modification rule changes, increased mortgage licensing requirements, robocall bans, and a host of other changes that target [...]
Is Debt Forgiveness What Loan Modifications Need?
Image by Getty Images via Daylife Loan modifications are all the rage in government and the media, but where the rubber meets the road they may not be getting it done. It seems that very few of these troubled loans are actually getting modified and when they do they simple seem to be delaying an [...]
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