Image by woodleywonderworks via Flickr With mortgage rates hitting historic lows, more and more homeowners are choosing to refinance. This practice saves most people thousands of dollars over the life of their mortgage and can mean lower payments as well. People used to review countless Yellow Page listings, looking for a bank that was offering [...]
Homeowners Need Credit Restoration to Refinance
Image by kalleboo via Flickr Having bad credit puts many homeowners in situations that are difficult to get out of. Many consumers ruin their credit because they are not making enough money to regularly pay their bills on time each month. However, if you have bad credit, it can be difficult to get a loan [...]
Buying Mortgage Leads is a Shortcut to More Sales this Month
Image by TheTruthAbout via Flickr Many mortgage professionals wonder how they can broaden their clientele and secure more business. While there are many homeowners and potential home buyers in need of loans, it can be difficult to find and reach out to these individuals. One way to find potential clients is to buy mortgage leads. [...]
Quality Mortgage Leads are Generated Online
Image by monkeyc.net via Flickr Lenders are finding that they can save a lot of money in their marketing budget because quality mortgage leads are generated online. Therefore, once they make the initial investment required to set up a high quality web presence for their company, mortgage leads will begin flowing rapidly. Historically, when mortgage [...]
4 Mortgage Loan Marketing Tips
Image by woodleywonderworks via Flickr These mortgage loan marketing strategies do not require a great deal of work, but the amount of payoff that you can receive for them is quite drastic. 1. Put a headline on all of you written media, whether it is posted online or it is printed in ink. This includes [...]
Essentials of Good Mortgage Lead Management
Image via Wikipedia So much discussion surrounds getting mortgage leads we often forget how to properly manage these leads once we get them. If your sales pipeline database system is automated then it can be a very time consuming job. If done correctly, a lead management database that automatically alerts you to scheduled call back [...]
Is Pain the Only Motivation for Customers?
Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]
Loan Modification, Debt Settlement for Homeowners
Image by Getty Images via Daylife Whether you are in the mortgage or the debt settlement business–loan modification leads are a good bet for prospects. If you think about it loan modification implies a crushing debt problem. Assuming that a homeowner is holding one of the largest debt burdens an average customer will encounter, a [...]
Is the Regulatory Environment Changing Your Business?
Image by Getty Images via Daylife I am curious what the general sentiment is on this topic. I hear a lot of my customers having to make adjustments because of all of the regulatory changes. There’s HVCC, loan modification rule changes, increased mortgage licensing requirements, robocall bans, and a host of other changes that target [...]
Is Debt Forgiveness What Loan Modifications Need?
Image by Getty Images via Daylife Loan modifications are all the rage in government and the media, but where the rubber meets the road they may not be getting it done. It seems that very few of these troubled loans are actually getting modified and when they do they simple seem to be delaying an [...]
