Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
Loan Modification Websites and Blogs You Should Visit
Image via CrunchBase Loan modifications have become a central feature of the current mortgage market. Whether you offer loan modification services or not you need to educate yourself. So, I have spent a little time reviewing the Web and talking to clients to find some of the best resources. Here is a short list of [...]
Mandelman Matters to Your Loan Modification Business
Image via Wikipedia I have been a long-time reader of ML-implode, but the site continues to mature into more than a simple list of the latest mortgage failures. It is increasingly full of great mortgage industry information. Information that can make you better at competing in this tough market. Here is the latest gem–Martin Andelman [...]
What is More Important Lead Age or Filter?
Image by TheTruthAbout… via Flickr Purchasing aged leads is like any other marketing technique. It requires trial and testing. One of the biggest questions in determining your aged lead buying strategy is weighing the importance of age versus targeting. Aged leads inherently present you with an additional variable in your marketing equation–time. Customer Targeting Finding [...]
Getting Loan Modifications Approved, Calculating DTI
I get a lot of questions about how to be successful with loan modifications. Of course, the first step is prospecting for the right customers–ones you can help. For this I suggest learning to filter for aged mortgage leads that fit the statistical characteristics of a homeowner on the highway to the danger zone. However, [...]
Marketing to Aged Mortgage Leads Could be Best Source of Loan Modification Prospects
Declining home equity and resetting exotic mortgages are leaving many homeowners with increasing payments and no refinance options. This is putting loan modifications front and center in this market. So, how do you find this increasing market of distressed homeowners to help? Many of my clients are having success with aged mortgage leads. Let’s get [...]
Mortgage Loan Modifications, Sorting out the Noise
The latest news in the mortgage and economic crisis has turned to helping the individual homeowner. That has returned loan modifications to the front page. And along with it a lot of noise. If you are trying to counsel a client on loan modifications here are a few suggestions and resources to sort out the [...]
