Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Getting Loan Modifications Approved, Calculating DTI
I get a lot of questions about how to be successful with loan modifications. Of course, the first step is prospecting for the right customers–ones you can help. For this I suggest learning to filter for aged mortgage leads that fit the statistical characteristics of a homeowner on the highway to the danger zone. However, [...]
Marketing to Aged Mortgage Leads Could be Best Source of Loan Modification Prospects
Declining home equity and resetting exotic mortgages are leaving many homeowners with increasing payments and no refinance options. This is putting loan modifications front and center in this market. So, how do you find this increasing market of distressed homeowners to help? Many of my clients are having success with aged mortgage leads. Let’s get [...]
Mortgage Loan Modifications, Sorting out the Noise
The latest news in the mortgage and economic crisis has turned to helping the individual homeowner. That has returned loan modifications to the front page. And along with it a lot of noise. If you are trying to counsel a client on loan modifications here are a few suggestions and resources to sort out the [...]
Aged Leads Can be Your Best Source of Loan Modification Leads
Aged mortgage and debt leads can be great leads to loan modification opportunities. Many of these leads were inquiring about mortgage refinance or debt settlement. Chances are their best solution in this market is a loan modification. Aged leads can be full of opportunities to educate consumers about the benefits of a loan modification. Most [...]
3 Secret Mortgage Meltdown Marketing Strategies
Does the mortgage meltdown have your marketing budget in a pinch? Looking for marketing on the cheap, but still sure to bring results? Here are some secrets to frugal marketing that can still grow your business. However, here is a word of caution. When looking to shave cost from your marketing budget avoid short-cuts and [...]
