Tag Archives: Little Red Book of Selling: 12.5 Principles of Sales Greatness
2007 Toronto public seminar

Why “You” is Important to Sales

Image via Wikipedia Jeffrey Gitomer tells us in his Little Red Book of Selling that “You” is one of the most important words in sales. This may sound surprising when we always talk about “customers first,” “the customer is always right,” and “customer-centric.” His point is very important. Customers don’t buy products, services, or unique [...]

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