If you have any marketing experience at all, you’ve probably heard that social media is king. You may have created a page for your business on Facebook and started sending out regular tweets about your company on Twitter. There is one social media venue that you may be overlooking: LinkedIn. This is a site where [...]
Product Knowledge, Do You Know What You’re Selling?
Image by k-ideas via Flickr This almost seems a silly topic, but I think it is often overlooked and regularly kills deals. Your customers come to you or buy from you because of your knowledge. After all if they could do it themselves they probably would. The question is-are you staying competent enough to do [...]
LinkedIn for Professional Networks
Image via CrunchBase Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network? Optimize Your LinkedIn Profile Many of you may be marketing yourself right now for a [...]
Presence Management from Chris Brogan
Image by BryanPerson via Flickr I really enjoy reading and listening to Chris Brogan. He has quickly become one of the rockstars of social media. Following him is sure to get you smarter and producing more sales with social media. Lately, he has been talking a lot about Presence Management. This is a critical concept [...]
