For years, insurance agencies have counted on homeowners accepting higher insurance rates rather than going through the hassle of switching insurance policies or even companies. What you may not realize is that this “business as usual” attitude creates a perfect opportunity for you to reach out to aged leads and when their loyalty by studying [...]
Forget Sales Numbers. Focus More on Relationships.
In the movie, The Field of Dreams, mysterious voices told Kevin Costner, “If you build it, he will come.” Selling is a little like that, too. If your only contact with a sales prospect is a bi-monthly phone call when you tell whoever will listen to you about your company’s newest offering after which you [...]
Keys to Putting More Kindness in Your Sales Process
Does this scenario sound familiar? You have a long list of cold calls to make, and you are dreading them. Reluctantly, you pick up on the phone and call the first number. When the person answers, you launch into your sales pitch. The potential customer listens for a few seconds and then turns you down [...]
Letter or Postcard For Direct Mail Campaigns?
When you want to get noticed by insurance leads, you have to do something to make yourself stand out from the crowd. A direct mail campaign will set you apart from your competitors, who probably rely heavily on Internet marketing strategies or on cold calling. Once you have decided to run a direct marketing campaign, [...]
Best Times To Follow Up With Your Leads
When planning your sales strategy, it’s a good idea to give some thought about when to contact new leads or follow up with old ones. Of course you want to be able to speak to your lead directly, but you don’t want to call at a time that is annoying or inconvenient. These suggestions can [...]
Connect With Us
