When you want to get noticed by insurance leads, you have to do something to make yourself stand out from the crowd. A direct mail campaign will set you apart from your competitors, who probably rely heavily on Internet marketing strategies or on cold calling. Once you have decided to run a direct marketing campaign, [...]
Best Times To Follow Up With Your Leads
When planning your sales strategy, it’s a good idea to give some thought about when to contact new leads or follow up with old ones. Of course you want to be able to speak to your lead directly, but you don’t want to call at a time that is annoying or inconvenient. These suggestions can [...]
Why You Need an Autoresponder for Email Lead Campaigns
An autoresponder is a computer program that sends preselected email responses in reply to customer communications. If you run email campaigns as part of your marketing plan, an autoresponder is a must-have tool. You can use it to help grow your client base in the following ways: 1. Immediately Acknowledge Inquiries One of the worst [...]
Aged Leads Have More Than One Call
For all of you that have tried aged leads, you know that they are an exceptional value. Literally, they are one of the cheapest marketing options that actually give your people who have requested information about insurance or mortgages. Warning! This exceptional pricing can lull you into losing a lot of the opportunity inherent in [...]
Are Recycled Leads Profitable?
Recycled leads are leads that have been referred back to the marketing department from the sales department because the lead was not yet ready to make a purchase. Recycled leads can be a headache for marketers, who often complain that their cramped schedules do not allow time for lead nurturing. It’s not uncommon for leads [...]
Lead Nurturing for Aged Leads, Preparing Customers to Buy
If you are currently buying or are planning on buying aftermarket leads chances are you are going to buy in big volumes. Marketing is definitely a numbers game, whether you are buying Internet leads, sending direct mail, or working aged leads. That means not everyone is going to be an immediate buyer. Lead nurturing can [...]
