One of the best known lines from the movie Forrest Gump is delivered by Forrest as he waits for a bus. “My momma always said life was like a box of chocolates,” he remarked. “You never know what you’re gonna get.” In a sense, real-time leads are much like that box of chocolates. They’re sweet [...]
Study: Aged Leads Prove Their Value
Marketing gurus have traditionally placed a lot of emphasis on the importance of making contact with a lead as soon as possible. In spite of this advice, insurance agencies are learning that aged leads can be just as profitable, if not more profitable, than brand new leads. Practice Makes Perfect First, while it is true [...]
5 Ways to Improve Your Business with Leads
The more high-quality leads you have, the more effective your sales team will be. There are several ways to use leads to improve and build your business. Here are the top five: 1. Invest in a Reputable Lead Generation Service Lead buying is a great way to ensure lead quality. Lead generation services work in [...]
Green Cars Makes Auto Insurance Agents See Green
Most consumers, even those who wouldn’t fit the traditional branding of “tree hugger” have become more aware of the environment these days. Of course, at the end of the day this is to the betterment of our planet and our quality of life, but the fact remains that it’s adversely affected the automotive industry to [...]
6 Useful Tips for Getting Life Insurance Leads
If you’re selling life insurance, your career depends on coming up with quality life insurance leads. Luckily, there are many different ways to cultivate such leads. Here are the top six: 1. Hire a Telemarketing Firm A telemarketing firm places cold calls to potential customers. When they find a respondent who agrees to talk to [...]
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