Image via Wikipedia It has been awhile since we talked about email. I am still surprised how many people buy Internet leads and never use email. If a homeowner or borrower is going to the Internet to inquire about mortgages or debt settlement I guarantee you they are email users. Phone calls are instant success [...]
Converting Aged Internet Leads with Direct Mail
Image via Wikipedia Leads created on the Internet don’t need to stay on the Internet. In fact, you may find out that conversion increases when you use a multi-channel marketing approach. Direct mail may seem old fashion, but lots of mortgage brokers and debt businesses are finding it very productive. Buy aged leads – The [...]
Social Media Marketing 101
Image via CrunchBase Social media marketing is all the Internet marketing rage. As a result, many companies are charging in trying to find a way to take advantage of it. However, there are numerous pitfalls that you will want to avoid if you go down the social media marketing path. Let’s focus on three very [...]
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Everything I Know About Marketing, I Learned From Dating
Marketing can be as simple as dating…okay, maybe that is not as simple as it sounds. There are lots of analogies between a successful date and a successful marketing campaign. It certainly makes sense, both are exercises in attracting an enthusiastic prospect. So, what did I learn about marketing from dating? Be on Time Nothing [...]
5 Marketing Tips That Are Always Important
Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]
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