Each year, most Americans receive a thick phonebook full of yellow page advertisements on their doorstep. While this used to be the primary way that individuals would find businesses for various tasks, our technology has changed such that this is rarely the case. Nowadays, most Americans turn to the Internet when they have a problem [...]
Insurance Marketing Strategy-Turn to Aged Insurance Leads
Image by e-strategyblog.com via Flickr Consumers are quickly making the Internet their primary destination for insurance shopping. They like the simplicity and convenience of comparing multiple quotes. They also seem to enjoy avoiding sales people (you) until they are educated and ready to buy. This, of course, makes your job much easier–assuming you are capturing [...]
What Everyone Ought to Know about Aged Leads
Image by Getty Images via Daylife If you’re in the financial services industry the terms debt leads, aged leads, mortgage leads must all be familiar to you. Debt leads can be classified as fresh and aged. Fresh debt leads are considered to be the best as they consist of the most recent list of prospects [...]
Lead Nurturing or Drip Email?
Image by Getty Images via Daylife There is a big discussion in the sales and marketing community on lead nurturing. Most equate it to a fancy term for drip email campaigns. This analogy would mislead you into missing the value of lead nurturing for your prospects. Lead nurturing is especially powerful when you are attempting [...]
Email Campaigns that Convert Aged Leads
Image via Wikipedia It has been awhile since we talked about email. I am still surprised how many people buy Internet leads and never use email. If a homeowner or borrower is going to the Internet to inquire about mortgages or debt settlement I guarantee you they are email users. Phone calls are instant success [...]
Converting Aged Internet Leads with Direct Mail
Image via Wikipedia Leads created on the Internet don’t need to stay on the Internet. In fact, you may find out that conversion increases when you use a multi-channel marketing approach. Direct mail may seem old fashion, but lots of mortgage brokers and debt businesses are finding it very productive. Buy aged leads – The [...]
Social Media Marketing 101
Image via CrunchBase Social media marketing is all the Internet marketing rage. As a result, many companies are charging in trying to find a way to take advantage of it. However, there are numerous pitfalls that you will want to avoid if you go down the social media marketing path. Let’s focus on three very [...]
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Everything I Know About Marketing, I Learned From Dating
Marketing can be as simple as dating…okay, maybe that is not as simple as it sounds. There are lots of analogies between a successful date and a successful marketing campaign. It certainly makes sense, both are exercises in attracting an enthusiastic prospect. So, what did I learn about marketing from dating? Be on Time Nothing [...]
5 Marketing Tips That Are Always Important
Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]
Surviving the Mortgage Crisis
Image by ducttapemarketing via Flickr Sometimes survival is the key to winning. Having the staying power to be one of the last standing can bring you millions on reality TV and in the mortgage business. Here are a few techniques that are filling mortgage pipelines even in down markets: Database Marketing Your database of past [...]
