In November of 2011, search engine giant Google premiered their Google+ web pages for businesses and changed the face of social selling forever. Much like Facebook business pages, Google pages provide a simple way for businesses to receive feedback from and respond promptly to clients and prospects. Creating Your Google+ Page Google pages are amazingly [...]
Internet Marketing Killed the Yellow Pages
Each year, most Americans receive a thick phonebook full of yellow page advertisements on their doorstep. While this used to be the primary way that individuals would find businesses for various tasks, our technology has changed such that this is rarely the case. Nowadays, most Americans turn to the Internet when they have a problem [...]
Insurance Marketing Strategy-Turn to Aged Insurance Leads
Image by e-strategyblog.com via Flickr Consumers are quickly making the Internet their primary destination for insurance shopping. They like the simplicity and convenience of comparing multiple quotes. They also seem to enjoy avoiding sales people (you) until they are educated and ready to buy. This, of course, makes your job much easier–assuming you are capturing [...]
What Everyone Ought to Know about Aged Leads
Image by Getty Images via Daylife If you’re in the financial services industry the terms debt leads, aged leads, mortgage leads must all be familiar to you. Debt leads can be classified as fresh and aged. Fresh debt leads are considered to be the best as they consist of the most recent list of prospects [...]
Lead Nurturing or Drip Email?
Image by Getty Images via Daylife There is a big discussion in the sales and marketing community on lead nurturing. Most equate it to a fancy term for drip email campaigns. This analogy would mislead you into missing the value of lead nurturing for your prospects. Lead nurturing is especially powerful when you are attempting [...]
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