When potential customers visit your website, you don’t want them to just have a look around and then go on their way. You want them to do something, like buy your product, sign up for your newsletter, or agree to be contacted on their mobile device with special offers and savings. If your call to [...]
4 Reasons Real Time Leads Suck
Insurance companies pay a lot of money for real-time leads, but is purchasing these leads really the most effective choice for spending marketing dollars? Some consultants say it is not, for the following reasons: 1. Real-Time Leads Are Expensive Brand new, exclusive leads are the most expensive type of insurance lead you can purchase. You’ll [...]
Why Call Centers Need Aged Internet Leads
Aged Internet leads are insurance leads that are days to months old. For a variety of reasons, these leads may not have been closed yet. If your organization uses call centers as part of your marketing plan, then you would be wise to purchase aged leads. Aged Leads are Affordable While fresh, exclusive Internet leads [...]
5 Reasons You Need Aged Auto Leads Before the New Year
If you mention buying aged leads, especially auto insurance leads, many sales agents will look at you as if you’ve just grown another couple of heads. Be smart and ignore their skeptical responses. The truth is that aged auto insurance leads can play a significant role in increasing your sales and breaking in new employees [...]
5 Monday Morning Sales Tips
Starting back at work on Monday morning can be tough is you are a sales agent. Keep in mind that it is also tough for those you are trying to reach for cold calling! A positive attitude and some great leads are a great way to start out your sales for the week, but if [...]
3 Tips for Better Voicemails and More Callbacks
As any salesperson who does cold calling understands, you don’t always get to speak to your prospect. Half the time or more, you find yourself talking to his or her voicemail. Getting an answering machine, though, does not have to be the kiss of death for your sales opportunity. The following three tips can help [...]
How to Use Text Messaging for Sales
“Text messaging?” you may be thinking. “But I just got email figured out!” Nevertheless, text messaging is an up and coming sales trend. The majority of people in the United States own and use cell phones, and more than 90% of cell phones currently manufactured have text message capability. Additionally, more than 90% of advertisements [...]
SEO is The #1 Source For Lead Generation Now! 3 Musts For Your Insurance Website
For the last few years, marketing gurus have been telling companies to increase their use of social media. Most major insurance companies now have a strong presence on Facebook, LinkedIn, and Twitter. A recent study, however, calls this advice into question. When polled about where their business actually comes from, marketers admit that more than [...]
Health Insurance Leads Need to Trust You
The keys to converting health insurance leads are trust and patience. Purchasing health insurance is a big decision. The buying process is often long and drawn out as prospects carefully consider their options. Some insurance companies fail to understand this and stop following up with a lead who might have, with additional nurturing, become a valuable [...]
Insurance Leads Increase as Baby Boomers Login with Social Media
Traditionally, reaching out to older adults has not been an easy task for sales teams. Even when senior insurance leads could be identified, the actual sales process often involved several phone calls and more than one time-consuming home visit. The Baby Boomers are starting to change the face of sales prospecting among seniors. Baby Boomers [...]
