Cold calling can make even the most experienced salesperson shudder. It’s hard to contact a stranger and convince him or her to buy your product or services. You may feel as if you’re being intrusive, or that your phone calls are a nuisance. Worse, if you’re nervous, your uncertainty might come across to your prospect [...]
Obama’s Mortgage Refinance Proposal Heats Up Mortgage Refi Leads
President Obama has sometimes been criticized for being too slow to respond to the collapse of the housing market, but during his State of the Union address, it was one of his chief areas of concern. Obama called for Congress to pass new legislation that would give any homeowner who is current on his or [...]
Keys to Putting More Kindness in Your Sales Process
Does this scenario sound familiar? You have a long list of cold calls to make, and you are dreading them. Reluctantly, you pick up on the phone and call the first number. When the person answers, you launch into your sales pitch. The potential customer listens for a few seconds and then turns you down [...]
Improve Your Website’s Call to Actions
When potential customers visit your website, you don’t want them to just have a look around and then go on their way. You want them to do something, like buy your product, sign up for your newsletter, or agree to be contacted on their mobile device with special offers and savings. If your call to [...]
4 Reasons Real Time Leads Suck
Insurance companies pay a lot of money for real-time leads, but is purchasing these leads really the most effective choice for spending marketing dollars? Some consultants say it is not, for the following reasons: 1. Real-Time Leads Are Expensive Brand new, exclusive leads are the most expensive type of insurance lead you can purchase. You’ll [...]
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