Image via Wikipedia During tough economic times it’s very challenging to keep your sales reps motivated. Like the old saying goes “smile and dial”. But work smart not simply hard. Employ every available technique that will not only increase sales but also improve the job satisfaction of your employees. Remember, no matter how great your [...]
Converting Aged Insurance Leads with Email Marketing
Image by Getty Images via @daylife Today, Americans find the national debt over $13 trillion with the average household carrying about $10,000 in credit card debt alone. Many homeowners find themselves unemployed or barely hanging onto their jobs. Given that times are tough, many debtors who have now become aged insurance leads are frozen in [...]
The 3 Stages of Buying Insurance Leads
Image by Alex Osterwalder via Flickr Today, buying insurance leads for many agents has become the norm. With so many options for Internet leads, many times it is difficult to know the best options. Most important is to identify just how much you are actually paying for leads. Calculate the cost per lead. Do the [...]
Former Health Insurance Foes Get on Board
Image via Wikipedia Health insurance companies were some of the most vocal and aggressive adversaries of Democratic Health Reform, but now that it’s law insurers are getting on board. And the reasons are obvious if you look at the numbers. Big Surge in Health Insurance Customers Ahead The Congressional Budget Office just released its estimates [...]
Would You Like to Have Predictable Revenue?
Image via Wikipedia Small businesses, like most mortgage, debt, or insurance companies struggle to do all the things necessary to provide stable revenue. Most are only a few people and everyone wears a variety of hats, from accounting to sales to marketing. This makes it hard to do any of it well. This is the [...]
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