The New Year is almost upon us. Do you have any New Year’s resolutions for your insurance website? If not, here are five upgrades you might try to draw more traffic and elicit more customer interaction in 2012. 1. Make Sure Your Site Includes Local Optimization In the heading and text of your website, make [...]
Home Insurance Dissatisfaction
If you are a home insurance agent, you may be interested in recent studies that show that many customers are less satisfied with their home insurance than they were in years prior. According to a study conducted by J.D. Power and Associates, customer satisfaction with home insurance agencies is at a five year low. The [...]
The Importance of Wildfire Insurance
One of the most important things about insurance is how regional it can be. Obviously, a home in Nevada is not going to need to have flood insurance, but it’s a necessity for somebody living in New Orleans. In the same vein, while somebody living in Seattle might not be interested in wildfire insurance, a [...]
Checking Up On Dishonest Clients
The insurance industry is very much a game of numbers. Of course, there’s the numbers that clients pay and the numbers that insurance companies pay out, but there’s also a great deal of statistics that go into the business as well. Take health insurance, for example. In order to calculate what an individual pays for [...]
Aged Health Insurance Leads, A Perfect Marketing Strategy for Health Discount Cards
Image by thinkpanama via Flickr Despite all the political promises around universal health care it seems there are more uninsured that ever. Many of these folks are unemployed or have pre-existing conditions that make conventional health insurance options impossible. For the uninsurable, health discount cards can be one of the few options. A key part [...]
Medical Discount Plan Leads Can Diversify Your Insurance Business
Image by IRS EIN via Flickr Are you looking for marketing ideas to diversify your health insurance business? This economy is now full of working people that are no longer getting employer-provided health insurance. Many are freelancing, working for temporary service agencies, or simply working for small businesses without this perk. In all cases these [...]
Cheap Health Insurance Leads Could Make Uninsurable Health Business Profitable
Image by Abdullah AL-Naser via Flickr Cheap health insurance leads could be your most profitable lead sources. Have you thought about what makes health insurance leads cheap? More importantly, have you thought about why these may be your most profitable lead sources? Health insurance is a very competitive market. You’re constantly battling a saturated market [...]
Finding Medical Savings Plan Leads in Aged Health Insurance Leads
Image by Getty Images via @daylife How do you find medical savings plan leads? It’s not as hard as you might think. As you know the biggest market for medical savings plans are those that don’t have more traditional health insurance options. Unfortunately, these people don’t have the foggiest clue about medical savings plan as [...]
Why Try Uninsurable Health Leads?
Image via Wikipedia You would think that insurance is inherently a business of…well…insurance. You know something that you get just in case the unthinkable happens. Of course, anyone reading this that’s been in the business for any length of time is chuckling a bit to themselves. We know that insurance is more often than not [...]
7 Ways to close Insurance Leads
Image by Getty Images via @daylife Insurance is a personal assurance policy that provides a safety net to the holder. As long as the need exists for protection among people, insurance brokers have the ability to close leads. Buying Internet leads is a cost effective and real-time method to capture warm sales prospects. The magic [...]
