The New Year is almost upon us. Do you have any New Year’s resolutions for your insurance website? If not, here are five upgrades you might try to draw more traffic and elicit more customer interaction in 2012. 1. Make Sure Your Site Includes Local Optimization In the heading and text of your website, make [...]
Home Insurance Dissatisfaction
If you are a home insurance agent, you may be interested in recent studies that show that many customers are less satisfied with their home insurance than they were in years prior. According to a study conducted by J.D. Power and Associates, customer satisfaction with home insurance agencies is at a five year low. The [...]
The Importance of Wildfire Insurance
One of the most important things about insurance is how regional it can be. Obviously, a home in Nevada is not going to need to have flood insurance, but it’s a necessity for somebody living in New Orleans. In the same vein, while somebody living in Seattle might not be interested in wildfire insurance, a [...]
Checking Up On Dishonest Clients
The insurance industry is very much a game of numbers. Of course, there’s the numbers that clients pay and the numbers that insurance companies pay out, but there’s also a great deal of statistics that go into the business as well. Take health insurance, for example. In order to calculate what an individual pays for [...]
Aged Health Insurance Leads, A Perfect Marketing Strategy for Health Discount Cards
Image by thinkpanama via Flickr Despite all the political promises around universal health care it seems there are more uninsured that ever. Many of these folks are unemployed or have pre-existing conditions that make conventional health insurance options impossible. For the uninsurable, health discount cards can be one of the few options. A key part [...]
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