The keys to converting health insurance leads are trust and patience. Purchasing health insurance is a big decision. The buying process is often long and drawn out as prospects carefully consider their options. Some insurance companies fail to understand this and stop following up with a lead who might have, with additional nurturing, become a valuable [...]
Checking Up On Dishonest Clients
The insurance industry is very much a game of numbers. Of course, there’s the numbers that clients pay and the numbers that insurance companies pay out, but there’s also a great deal of statistics that go into the business as well. Take health insurance, for example. In order to calculate what an individual pays for [...]
Is Telemarketing Good for Health Insurance Leads?
When most people hear the word “telemarketing,” they think of interrupted naps and dinners and of suspicious offers that sound far too good to be true. The birth of do-not-call lists effectively closed down many telemarketing operations. But the technique of cold calling to find health insurance leads is still alive and well, and it [...]
Are You Doing the Right Things in Your Insurance Business?
We’re at a very unique time for the health and life insurance industry. New health care legislation (sometimes know as ObamaCare) is creating a lot of volatility in the market. Customers are unsure what this means for their insurance needs, and quite frankly many insurance folks are just as confused. All this confusion and turmoil is [...]
Aged Health Insurance Leads, A Perfect Marketing Strategy for Health Discount Cards
Image by thinkpanama via Flickr Despite all the political promises around universal health care it seems there are more uninsured that ever. Many of these folks are unemployed or have pre-existing conditions that make conventional health insurance options impossible. For the uninsurable, health discount cards can be one of the few options. A key part [...]









