Google implemented the Google Penguin updates on April 24, 2012. They stated they were only trying to get rid of spam websites, but their strict new rules sent waves of panic through the online community. How worried should your insurance agency be about Penguin? It depends on your search engine optimization practices and on how [...]
IfbyPhone – Voice Based Marketing for the 21st Century
IfbyPhone is a comprehensive, voice-based sales automation system that has been designed to capture, respond to, score, nurture, and analyze leads. While the system has many promising features, a few of its most important offerings include Call Tracking Until just a few years ago, advertising executives used to complain that half of every dollar they [...]
Quick Guide to Building Sales with Google+
In November of 2011, search engine giant Google premiered their Google+ web pages for businesses and changed the face of social selling forever. Much like Facebook business pages, Google pages provide a simple way for businesses to receive feedback from and respond promptly to clients and prospects. Creating Your Google+ Page Google pages are amazingly [...]
5 Ways to Improve Your Insurance Website in 2012
The New Year is almost upon us. Do you have any New Year’s resolutions for your insurance website? If not, here are five upgrades you might try to draw more traffic and elicit more customer interaction in 2012. 1. Make Sure Your Site Includes Local Optimization In the heading and text of your website, make [...]
New Google Adwords Is a Big Win for Lead Generation
Marketers everywhere rejoiced when Google Adwords announced that it will be adding a pay per call advertising feature. This powerful lead generation tool will be available in the United States by late November or early December. Pay Per Call Can Increase Your Number of Sales Calls In the past, if you wanted your phone number [...]
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