The New Year is almost upon us. Do you have any New Year’s resolutions for your insurance website? If not, here are five upgrades you might try to draw more traffic and elicit more customer interaction in 2012. 1. Make Sure Your Site Includes Local Optimization In the heading and text of your website, make [...]
New Google Adwords Is a Big Win for Lead Generation
Marketers everywhere rejoiced when Google Adwords announced that it will be adding a pay per call advertising feature. This powerful lead generation tool will be available in the United States by late November or early December. Pay Per Call Can Increase Your Number of Sales Calls In the past, if you wanted your phone number [...]
Lead Management, the Secret to Long-Term Lead ROI
Image by AJC1 via Flickr Lead management continues to pick up steam in marketing and sales circles. As more and more consumers move online for their mortgage and debt relief research smart businesses are adjusting. Why do you need to adjust? Because when mortgage and debt customers go online they behave differently. The Good Old [...]
LinkedIn for Professional Networks
Image via CrunchBase Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network? Optimize Your LinkedIn Profile Many of you may be marketing yourself right now for a [...]
Connecting Customer Databases to Social Profiles
Image via CrunchBase Chances are that you have a lot of customers in your CRM that you could be engaging directly with social media or in your existing social networks. But, how do you connect them? Here is a quick way to connect your CRM and your social profiles. Segment Your Consumers The first step [...]
Adding Aged Leads to Your Social Network
Image via CrunchBase “You have a new follower.” That is becoming more and more a part of our daily lives. Online networking and socializing is as common as having a telephone to communicate with friends and family-even businesses. Don’t forget that in your marketing and sales strategy. As Twitter becomes more and more popular you [...]
Are You Attracting Customers with News?
Image via CrunchBase “Consumer debt problems worsen.” “Credit cards become increasingly restrictive.” These are today’s headlines, but are you turning them into marketing messages? Being your prospective customer’s primary financial news source is a great opportunity. Chances are most customers avoid the business or finance section of their local newspaper. The information is too complex [...]
