When you want to get noticed by insurance leads, you have to do something to make yourself stand out from the crowd. A direct mail campaign will set you apart from your competitors, who probably rely heavily on Internet marketing strategies or on cold calling. Once you have decided to run a direct marketing campaign, [...]
Why You Need an Autoresponder for Email Lead Campaigns
An autoresponder is a computer program that sends preselected email responses in reply to customer communications. If you run email campaigns as part of your marketing plan, an autoresponder is a must-have tool. You can use it to help grow your client base in the following ways: 1. Immediately Acknowledge Inquiries One of the worst [...]
Marketing Tips for Mortgage Brokers
Image via Wikipedia Mortgage Brokers have one of the most ideal marketing environments in history. Are you taking advantage of these unique conditions to grow you mortgage business? I know what you’re thinking…”Troy, what are you thinking?” But, really it is true. Here is my simple case: The mortgage market is more volatile than any [...]
