Image via Wikipedia Having been around the debt industry for a while I know that the mention of the FTC can bring chills to many in the debt industry. There has long been a perception that the FTC has a negative policy attitude towards debt settlement as a consumer service. However, recent statements by J. [...]
Climbing Distrust Mountain, Serving Your Customers
Image by Getty Images via Daylife Morgan Brown, of BlownMortgage.com is one of my favorite mortgage bloggers. He spent time in the trenches of mortgage marketing and loan originations. He knows what it is to buy and work a lead. So, when he writes about how to convert an Internet lead we should all listen. [...]
Marketing Mix for Aged Leads
Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]
Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors
Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]
Best Lead Generation Methods–Is There a Right Answer?
Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]
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