If you are a home insurance agent, you may be interested in recent studies that show that many customers are less satisfied with their home insurance than they were in years prior. According to a study conducted by J.D. Power and Associates, customer satisfaction with home insurance agencies is at a five year low. The [...]
Why Clients Are Dissatisfied With Auto Insurance And How To Cope
The cornerstone to any successful industry is to care about the customer. The customer is king and thus must be kept happy – and nowhere is this more salient than in the insurance industry. Since you work in sales, it’s important to be able to network well and interface with the client in a way [...]
Internet Marketing Killed the Yellow Pages
Each year, most Americans receive a thick phonebook full of yellow page advertisements on their doorstep. While this used to be the primary way that individuals would find businesses for various tasks, our technology has changed such that this is rarely the case. Nowadays, most Americans turn to the Internet when they have a problem [...]
10 Tips To Creating Great Telemarketing Scripts
Image via Wikipedia Writing an effective and strong telemarketing script is the key to drawing business. The script should make customers comfortable, give them a good feeling about the product or service and it should drive them to desire it. This article will include ten helpful tips for writing such an effective script. 1. The [...]
Why “You” is Important to Sales
Image via Wikipedia Jeffrey Gitomer tells us in his Little Red Book of Selling that “You” is one of the most important words in sales. This may sound surprising when we always talk about “customers first,” “the customer is always right,” and “customer-centric.” His point is very important. Customers don’t buy products, services, or unique [...]
Using Aged Leads to Target Motivated Customers
Image by melted_snowball via Flickr One of the questions I get asked with the most frequency is why aged mortgage or debt leads? Why not use conventional real-time leads? Truth be told–if you have the marketing budget and can turn the ROI on a $20-$40 real-time mortgage lead then you should. However, most experienced mortgage [...]
Sales Coaching, Focus on Creating Long-Term Impact
Image by scimanal via Flickr So often sales training gets reduced to simple tricks. The clever one liner, a tried and true way to overcome a common objection, or a pressure play that turns customers. These may work for a little while, but if you want to turn-out consistent long-term sales performers you need to [...]
