Image by Walt Jabsco via Flickr There is nothing more important to being effective with aged leads than persistence. Aged leads, by definition, are more challenging to convert (hence the great price). However, the persistence and doggedness that your competitors lacked can be you key to success. Building a persistence machine When you buy aged [...]
Working Aged Debt Leads – The Basics
Image via Wikipedia Aged debt leads can be a great marketing approach for mortgage and debt companies, particularly if they are managed correctly. Typically they work best in a telemarketing or call center environment, but if you are comfortable on the phone and have an aggressive sales attitude, will serve you well. It can be [...]
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Sales Funnels are Critical Sales Tools
There are few things more critical than the sales funnel. It keeps you focused, coaches you, and improves your sales performance. How you manage your sales funnel will directly correlate to your sales success. Here are some critical components that will make you more successful with mortgage or debt leads. Get Your Leads in the [...]
Sequencing Your Sales Process
Image by Robert101 via Flickr Closing sales is ultimately about persistence. But, persistence needs discipline and a process. This is where sales sequencing comes in. Before you leap into your sales day today, let’s think about a brief sales plan. Think beyond todays’ calls and emails. What are the next 5 things you want to [...]
Is Your CRM Lying to You?
Image by Getty Images via Daylife Chances are your CRM is full of leads and prospects, but every month you are below your sales goal. So, is your CRM lying to you? Technically, no. But, you are certainly measuring the wrong things. The number of leads in your database is not a reflection of your [...]
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