It’s no secret that the economy is in terrible shape these days. Many people are either unemployed or underemployed, and are looking for ways to make ends meet. One of the more unscrupulous ways that people have decided to find money to pay bills is by engaging in acts of fraud. Insurance fraud in particular [...]
Is Calling Insurance Leads on Weekends Smart?
There is a mentality in the marketing field that business should be conducted during business hours. This means taking the weekend off from such practices as cold calling and lead nurturing. Intuitively, this even seems to make sense. How many people want to discuss serious topics like buying insurance on their two days off from [...]
How to Thrive Using a Sales Script
Studies have shown that when you are cold calling, you have between 10 and 20 seconds to interest your potential customer in what you are selling. If you don’t impress within that short period of time, you’re not likely to get a second chance. That is why, instead of “winging it,” it’s a good idea [...]
Why Clients Are Dissatisfied With Auto Insurance And How To Cope
The cornerstone to any successful industry is to care about the customer. The customer is king and thus must be kept happy – and nowhere is this more salient than in the insurance industry. Since you work in sales, it’s important to be able to network well and interface with the client in a way [...]
Gain Confidence With Good Advice
As an insurance agent, you’re likely well aware that one of the best things you can do for your business is help your clients with theirs. That is, not only should you be there when your clients come to you needing to buy insurance, but you should also act as a valuable source of information [...]
Internet Leads Help Customers Get What They Want Faster
The internet has brought limitless information to everyone’s finger tips, and it it has had an equally profound effect on commerce. The “long tail” of business is fully served by the web, as nearly any interest, product, or niche can find its home on e-commerce and other business sites. Customers are no longer limited by [...]
Using Aged Leads to Target Motivated Customers
Image by melted_snowball via Flickr One of the questions I get asked with the most frequency is why aged mortgage or debt leads? Why not use conventional real-time leads? Truth be told–if you have the marketing budget and can turn the ROI on a $20-$40 real-time mortgage lead then you should. However, most experienced mortgage [...]
