Image by Getty Images via Daylife We have certainly discussed this before, but I want to take a little different angle on the topic this time. I recently received a marketing email from a lead management software vendor talking about the number of leads that go ignored in sales people’s pipelines. The number was enormous-they [...]
Do You Love Cold Calling?
Image by MikeSchinkel via Flickr Cold calling is really the center of the aged lead business. You are making a commitment to working hard and making a lot of calls when you buy aged leads. Chances are these are leads that other lenders or debt businesses passed on or rejected. Cold Calling is Real Sales [...]
9 Building Blocks of a Winning Sales and Marketing Strategy
Image by JohnHallAssociates via Flickr As the market continues to deal us tough challenges it is time to look deeply at your sales and marketing strategies. Take a few moments away from trying to grind out sales and think about the big picture. Where are you headed in 2009? 1. Write Down Your Mission: It [...]
10 Rules That Will Increase Your Sales
Image by christophercarfi via Flickr Sales is truly a contact sport. The basic rules of success can be simple, but so often they are not consistently applied. Here is my top 10 list of sales principles. When diligently applied, they are guaranteed to produce results. 1. Appointments are Everything: Whether you are telesales or a [...]
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Lead Buying Needs Assessment, Are You Optimizing Your Lead Purchases?
Lead buying can be as simple as, “give me a 100 leads.” However, chances are you will be disappointed. Why? Simple, your business isn’t designed to help everyone. Chances are you have a specialty or expertise that requires a little more thought to get the customers you can service. So, let’s review a few questions [...]
The Time is Right to Upgrade Your Sales Force
Image via Wikipedia One of the most unfortunate results of this economic crash is that it has put millions of Americans out of work. However, if you are one the strong businesses still surviving you have an excellent opportunity–there is premium talent walking the streets looking for a new shot! Take advantage of this fact [...]
