Image via Wikipedia At one time, newspapers were built on two pillars of revenue, commercial in page advertising and classified advertising. But over the past fifteen years, that’s changed, and marketers have begun to realize that the old way of doing business is no longer working. When working with consumer based markets, such as mortgage [...]
Leads Lists and Email Marketing Can Create Explosive Revenue
Image by Getty Images via @daylife With as many as ninety-one percent of all U.S. households regularly using email, marketing within the growing medium is quickly gaining popularity due to the high number of people that can be reached. In fact, email marketing popularity is growing because it is a tool that has worked and [...]
Yellow Page Ads are Dead for Mortgage Marketing
Image via Wikipedia The Yellow Pages section of the traditional telephone book has been a simple advertising technique since the invention of the direct-dial telephone. The ad listings are generally so benign that some professionals, such as attorneys, would use the Yellow Pages exclusively as a form of advertising for ethical reasons. Newspaper ads have [...]
No More Searching for Good Lead Providers, Use a Lead Broker
Image via Wikipedia When a company offers services and/or products they need people, or leads, to be interested in their company in the hope of making them customers. Generating these leads is a continuous occupation to keep a constant flow of new customers. Different kinds of businesses use different tactics for lead generation. They can [...]
Why Internet Financial Leads Can Be the Most Efficient Marketing Strategy For Any Firm
Image by Butte-Silver Bow Public Library via Flickr Using internet financial leads can be the most efficient marketing strategy for any entrepreneur or company. This is a powerful statement that has been proven to be true. Recent studies show that more financial firms are now concentrating on strategies that implement the usage of internet financial [...]
Lead Marketing Companies Get You Closer to the Sale
Image via Wikipedia Getting qualified leads is perhaps one of the most difficult parts of making a sale. Any salesperson knows that a qualified sales lead is worth its weight in gold. It naturally follows that if you can somehow get more and better qualified leads without spending the time getting them yourself, you can [...]
Finding Medical Savings Plan Leads in Aged Health Insurance Leads
Image by Getty Images via @daylife How do you find medical savings plan leads? It’s not as hard as you might think. As you know the biggest market for medical savings plans are those that don’t have more traditional health insurance options. Unfortunately, these people don’t have the foggiest clue about medical savings plan as [...]
The 5 Myths of Mortgage Leads
Image via Wikipedia Over the past three-years during the recession the majority of the mortgage firms have gotten smaller. Many mortgage brokers and debt consolidation firms are doing more with less. Cost controls looking for ways to reduce expenses given limited market growth is more critical than it’s ever been. From automated customer relationship management [...]
5 Tips to Motivate Sales Reps to Follow Up
Image by ASIS International via Flickr Before you can motivate and build a great sales team, you must be motivated yourself. That means you must have a great sales script, targeted Internet leads, and something of value that will actually generate sales. If you’re a small business entrepreneur it may take some time to fine [...]
Essentials of Good Mortgage Lead Management
Image via Wikipedia So much discussion surrounds getting mortgage leads we often forget how to properly manage these leads once we get them. If your sales pipeline database system is automated then it can be a very time consuming job. If done correctly, a lead management database that automatically alerts you to scheduled call back [...]
