Image by Thunderchild tm via Flickr I just picked up on a New York Times article–Banks Bypassing Mortgage Brokers. In essence it talks about the emerging trend of big banks closing down wholesale and correspondent divisions. This is a very concerning issue. Not only will this have obvious effects on thousands of mortgage industry jobs, [...]
Understanding Mortgage Rates, Your Clients Demand It
This market is certainly a confusing time to be quoting mortgage rates. Are they up or are they down? It is probably the opening customer question on most of your mortgage lead calls. The media is hitting your customers with tons of mixed signals on where mortgage rates are heading. You need to be ready. [...]
Trying New Things, What to Do When They Don’t Work?
Seth Godin, one of the master innovators out there and father of online permission marketing, just pondered this question on his blog: “What to do when the new thing does work?“ I think it is a perfect question for our current market. Whether you are in mortgage or debt, our markets are in transition. As [...]
How Many Aged Mortgage or Debt Leads?
How many leads you should be buying for your mortgage or debt shop is a critical first question. Too many and you lose effectiveness, too few and you lose motivation. So, what is the right number of aged mortgage or debt leads to buy? Really the answer to that question is more complex than you [...]
Homeowners Need Help. Are You Calling Your Mortgage Leads?
Looks like the government has pushed us back into a refinance boom. You might have already noticed your phones ringing. If yours hasn’t or your customer pipeline is cold get this boom started with aged mortgage leads. Here are some tips to get your mortgage leads pipeline pumping out loans again: 1. Buy aged mortgage [...]
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